According to, more than 80% of home buyers are starting their home search on the web.
The internet has changed many industries by allowing them to be more efficient. Because the real estate industry has been one that's changed dramatically, savvy home sellers can be more profitable by paying a lower commission. It's less expensive for today's agent to conduct business. By cutting newspaper advertising costs, HardinHomes.com is able to charge dramatically less to sell a Radcliff KY house (4% rather than 5%, 6%, or 7%).
In the past a Radcliff home seller would decide to list with a Realtor but the marketing was different then; the most important public marketing tool was the local paper. A lot has changed and the internet is now the "big dog" and the paper has taken a back seat. It's so much easier for military personal who are relocating to search the internet than try to get their hands on the local paper. With a newspaper it's impossible to search by specifics, there's usually only one picture and not enough information. With the internet you can filter the types of homes you don't want and see a limitless number of pictures.
Print advertising has still been effective using the Central Kentucky Homes Magazine (CK Homes) because ad prices are low and it's a niche book.
(Radcliff is used as an example but this information applies to any home in the Fort Knox KY area). Not intended to solicit properties already listed for sale with an agent.